Spotify has signed a few new deals with some record labels, removing some benefits of being a free user. Encouraging Spotify’s 50 million non paying user become music pirates. Spotify is now moving into a higher range where they charge users for premium product therefore those users are the only ones who can listen to prime music. Not only are users who are already paying monthly getting there music offline, their also receiving exclusive access to artist newest releases. Artist such as Taylor Swift, are happy about this because she argues that her music is valuable music and should be paid for. Swift is slightly equating importance and value to the equation. On the other hand, Spotify is concerned about how this change might affect the other half of their users who stream for free currently.
Written by: Marjorie Newman