Spotify broadens its horizons this year by being apart of a brand new series: Traffic Jams. Starting on April fourth, Spotify and All Def Digital are debuting their original series on Spotify. The concept of the show consists of having a rapper and producer who have never before collaborated, create a brand new song while being driven through LA’s rush hour to the Spotify-All Def Stage where fans will be eagerly waiting to hear the new song be performed live.
This will give attention to artists, producers, and Spotify, especially considering hip hop is the most streamed genre of music in the world. The behind the scenes look of original music being produced will provide a deeper appreciation for the new tracks. This may also promote use of Spotify, since the episodes are available on Spotify under Original Videos. Spotify is now more than just an app to listen to your favorite playlists.
Watch the trailer: https://www.youtube.com/watch?v=kDfONBTKPZc&feature=youtu.be
Written by: Christine Teta