Written by: Emily Scott
We have all heard the term “big data.” Big data is defined as large sets of data that are analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. So what does this mean for you?
Recently, Spotify updated its discovery page to a Pinterest-like design. This new feature takes your cookie-tracked data to create recommendations for you. Data such as your profile (which music you’ve played and what playlists you’ve created) and other data is used for this feature.
Spotify uses all that data for other things. For example, in the beginning of 2013, they used streaming data to predict the Grammy Away winners. This was made possible by breaking down listener habits and how often a certain song/album is played. In the end, 4 out of 6 predictions made turned out to be correct.
Without the use of big data, Spotify would not have turned out to be as popular as it is. It’s presence in many countries continues to grow, as well as their data on a growing listener population. “More data will mean better recommendations, better predictions, more users and thus more payouts to the rights holders. Big data truly enabled Spotify to change the music industry.”